A digital marketing agency, or digital marketing for that matter has over the years evolved from an obscure nice to have marketing tool for businesses, to a must-have survival toolkit all companies (regardless of the industry and niche) needs to survive.
And at the core of this evolution are the digital agencies.
To the newbie entrepreneur, marketing manages and directors that seek to implement a digital marketing strategy for their organization can find it tricky to navigate through the ocean of marketers posing as digital agencies.
At V8 MEDIA, we understand just how difficult it is for these business owners and their concerns to select an agency that’s right for their firms.
Hopefully, this article can help you understand what a digital agency is, the qualities that differentiate the best agencies, and the types of services to expect.
NOT ALL MARKETING AGENCIES ARE THE SAME
From our observations, feedback from our peers and clients, we’ve come to realize that many think a digital marketing agency is an internet advertising firm.
Well, they are not entirely far from what we at V8 MEDIA believed a digital agency is to be. However, to us, a digital agency is an organization that leverages their creative, strategic, and technical abilities to deliver screen-based products for their client.
To further expand on this thinking, a digital marketing agency is involved in the end-to-end marketing process – from the planning, creative development, copywriting to the value delivering medium such as web development, app development, etc.
This definition, we understand is a complete deviation from the traditional understanding where a digital agency is primarily seen as bringing to the table only the technical know-how in the marketing strategy development process.
One can clearly see from this explanation that the line between creative agency and digital has become increasingly blurred.
WHAT KIND OF AGENCY DO YOU NEED?
In the world of advertising, it’s pretty easy for one to get confused trying to differentiate between a creative agency and a digital agency.
So, to make it easier for you, we’ve outlined some of the critical differences between these two agencies.
But first, let’s define what a creative agency is.
CREATIVE AGENCIES FOCUS ON THE CONTENT, DESIGN AND CREATIVE OF A MARKETING CAMPAIGN.
Creative agencies offer design services, assist in placing ads on TV and radio, provide branding services such as designing awesome logos, business cards, letterheads, and ensuring a cohesive, consistent brand feel across multiple channels.
Contrast this with the digital agency that’s focused on offering services which include search engine marketing, social media marketing, web design and development, e-commerce consultations, etc.
Creative agencies also often focus on the form, aesthetic appeal and or on the experiential aspect of a business which sometimes, may lead them to ignore the technical aspects.
DIGITAL AGENCIES FOCUS MORE ON DELIVERING FUNCTIONAL AND INNOVATIVE DIGITAL SOLUTIONS
A creative agency may value the design and feel of a website over its functionality and features.
On the other hand, digital marketing agencies place a premium value on delivering high functional, feature-rich solutions to their clients without so much emphasis on design and form.
So, depending on your marketing campaign’s objective, you can decide to either go with a creative agency or a digital agency.
However, there are full-service agencies that combine both the creative and digital functions seamlessly to offer a one-stop shop experience to their clients.
V8 MEDIA is a full-service, boutique digital marketing agency that’s focused on providing our customers the best experiential and functional value for their marketing campaigns.
AND THEN THERE ARE FULL-SERVICE MARKETING AGENCIES
There are several reasons why working with a full-package digital marketing firm makes sense:
CONVENIENT ONE-STOP SHOP EXPERIENCE
At the top of the list is the convenience that comes with working with a single company that has the breadth, expertise, and experience required to pull off your marketing campaigns.
At V8 MEDIA, we have different services that cover the gourmet of online marketing. Here are some of the most popular digital advertising services we have to offer.
SEO, web development, search engine marketing, social media marketing, email and chatbot marketing, content marketing as well as a consulting service.
Now the benefit of this is that our clients get all the services they need under one roof with its additional knock-on benefits; such as a cohesive digital marketing plan.
HIRING A FULL-SERVICE AGENCY IS COST-EFFECTIVE
It is more cost-effective to outsource your online marketing efforts to a full-service agency than deciding to set up an in-house digital marketing department from the grounds up.
A digital agency eliminates the cost of maintaining an in-house team – there’s no need to worry about paying salaries, health insurance, dental, and other benefits a full-time employee is entitled.
Also, since time is money, these agencies already have a proven strategy they can personalize to your unique needs and hit the ground running instead of wasting precious time trying to experiment.
It can be more cost-effective at the end of the day to have one agency handle majority of your marketing needs (if they have the expertise of course) Instead of outsourcing different needs to different agencies and paying a “premium” price for each service.
Buy having all your ducks under the same roof, you can ensure they are all in a row.
Now you know the benefits of contracting a digital marketing agency to handle your online marketing efforts, it’s imperative to understand the critical features to look out for when contracting an agency.
So, there you have it, if you’re in the market for a digital agency that will help you plan, develop, and implement a marketing strategy online, get in touch with us at V8 MEDIA let’s talk.